Not Feeling the Love? 15 Ideas to Bring Little Acts of Love Into Your Customer Support Day

1. Give random compliments

Mark Twain once said, “I can live for two months on a good compliment.”

2. Let a mistake slide

Sometimes one of the kindest things you can do is to let someone else’s error slide. This doesn’t mean allowing another person to make a dangerous mistake, but glossing over something small and insignificant may just allow them to keep their pride intact.

3. ”Just because”

Some of the most powerful acts of love are “just because.” They have no target, motive, or goal behind them.

4. Send a handwritten note

Time and time again evidence shows that customers appreciate a handwritten note. Why not also be one of the companies that use snail mail to connect with their customers?

5. Answer an unsolicited email

People who send out sales or prospecting emails can send hundreds with no reply. These people are often considered annoying interruptions by their recipients, but they are just trying to do their job like the rest of us.

6. Make someone laugh

Making someone laugh is fun for everyone involved, but it also builds a connection between people, decreases their stress, and boosts their immune system.


7. Show someone you remember

Sometimes customers may mention something important to them that they have coming up, such as their daughter’s birthday party that night or taking their driving test the next day.

8. Add an amusing GIF

Spice up your customer support emails with a relevant and pithy GIF to amuse your recipient. Find GIFs on sites like GIPHY and copy-paste into your email or help desk client. Just take this one of a motorcyclist going out of their way to ensure an elderly gentleman makes it safely across the road.

9. Learn someone’s routine

Sometimes you may get used to speaking to certain customers on a fairly regular basis, especially if you’re an account manager. If you can, learn your customers’ routines and anticipate them. And if you don’t hear from a frequent flyer for a while, check up on them to show you care.

10. Check out their favorite show or comic book

Sometimes in the course of your day chatting with regular customers, they might mention a favorite TV show or comic book. Our favorite shows and books say something about us as a person, demonstrating our interests and revealing our values.

11. Share positive feedback

If you get positive feedback from a customer about yourself, the product, or one of your coworkers, take pains to share it with the rest of the team. People feel much happier when they are connected to the results of their labor, even though we all tend to work in specialized areas of the business.

12. Ask someone about their day

It’s easy to get caught up completing tasks in a very monotonous way. Instead, take a little time out to ask someone about how their day is going — and really mean it. Listen carefully to what they say, how they say it, and respond empathetically.

13. Follow up on surveys

Often when we send out customer feedback surveys regularly, we don’t always follow up when customers take time out of their busy schedule to give us their feedback.

14. Show active listening

Any customer support agent worth their salt knows how to listen well — but listening can also be an active as well as passive process. Using active listening can demonstrate you’re giving your full attention, and avert potentially disastrous consequences by highlighting any biases you bring to the interaction. Feeling heard and understood also gives people meaning and helps them feel more connected with humanity in general.

15. Give a genuine apology

We all mess up sometimes, and things frequently go wrong in customer service — it’s the nature of the game. When this happens, offering someone a genuine apology goes a long way towards making repairs.

Over to you!

There are a myriad different ways to show your customers a little love. Each requires time, effort and attention, and will be specific to the customer you are interacting with. Hopefully you’re inspired to show more love in your customer support interactions.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


Improve your #custserv & #custexp with Nicereply - a customer satisfaction survey software, including CSAT, NPS & CES 2.0