A Guide to Supporting Non-Technical Customers

1. Patience, Grasshopper

Needing to ask for help, or feeling “out of the loop” can lead to imposter syndrome symptoms.

2. ELI5

Don’t assume knowledge. If you ask someone to open up an incognito mode, provide a how-to.

3. Metaphorically speaking…

The best metaphors evoke images in your mind and are relevant to almost everyone.

4. Get the Media on your side

It’s estimated that 65% of all people are visual learners.

5. Encourage an Open Door Policy

Superpowered Users come from Common People

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