4 Types of Survey Bias and How to Handle Them

Sampling bias — it’s all about who you ask.

Examples of sampling bias

How to handle sampling bias

Choose Different Communication Methods

Audience Diversity

Non-response bias — a survey is a participant lucky dip!

How to handle non-response bias

Survey Timeframe

Survey Invite

Human response bias — the human factor is always present.

How to handle human response bias

Self-survey

Survey Anonymity

Question Bias — getting the questions and the flow right!

How to handle question bias

Short Questions

Question Flow

Surveying with minimal bias

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